NARRATIVE ECONOMICS
How Stories Go Viral & Drive Major Economic Events
by Nobel Prize winner and economist, Robert Shiller
Has economics met existentialism?
Jean Paul Sartre:
"A man is always a teller of tales, he lives surrounded by his stories and the stories of others, he sees everything that happens to him through them; and he tries to live his life as if he were recounting it.”
From a review of Narrative Economics by Forbes:
“Narratives drive our lives. Human beings think in stories, understand the world through stories, make plans and decisions in stories and organize their lives in stories. Leaders in politics, government and business use stories to explain what is happening and to inspire change. Although stories drive our decisions about how and where to invest, how much to spend and save, and help propel major economic events and policies, economists have systematically neglected the role of narrative. Now Robert Shiller’s new book, Narrative Economics aims to change that.”
I can't do any better than the rest of the Forbes review: https://www.forbes.com/sites/stevedenning/2019/09/18/the-advent-of-narrative-economics/#5fe4cc5279ff
This book is for those who are interested in the erosion of rational market economic theory, behavioral economics, and what economic theory may look like in the near future.
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